Posts Tagged ‘affiliate marketing’
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What is Affiliate Marketing?
That’s a good question – and it has a simple, basic answer – it’s when a company or group decides to sell its services or products thru an intermediary (read salesperson) for a set return per action, the action being a sale, a lead, a conversion etc. In a nutshell, that’s exactly what affiliate marketing was, and is, today. Saying that, however, opens such a huge can of worms that it’s almost impossible to touch on the MLM subject matter, which has driven affiliate marketing to such an extent that too many people now see them as being intrinsically linked, and not for the better.
Amazon was the initiator of the affiliate marketing boom online, when it opened its doors to other sales avenues waay back in ’97. Since then, huge numbers of companies have copied that model, and it has driven countless millions in sales over the past few years that it’s hard nowadays to NOT see an advert or link on a site that doesn’t have some affiliate marketing in step with it.
That link to NY Times on your favorite site? Probably an affiliate marketing link. The coupon on your local mechanic’s site for ZZ dollars off? More than likely an affiliate marketing site link. It’s become such a part of our online world it’s more a hunt for those that don’t do it, than for those that do. While it looks like it’s everywhere, the main reason for it is that for a relatively low cost, you can engage a sales force that outweighs your own company to a staggering amount, and see the returns from it almost at will.
It’s not unheard of for companies to close they’re affiliate marketing sections simply because they cannot keep up with demand from these marketing arms. Some companies exist solely to supply affiliate links to marketers, and from that themselves earn a substantial income anyway!
As there really is no such thing as a free lunch, it’s worth mentioning here that for this program to work it does need to pay decently for the affiliate’s themselves as no-one will really put a lot of effort into it for you if the return is not good enough, so if you’re looking to market a new product that costs $300 per sale, and you pay your affiliates $1 per sale, well, you’re just not going to have that many affiliates, are you? So use common sense when using affiliate marketing, and all will be well.
Are you all gung-ho about the benefits of affiliate marketing but never seem to get the real profit that you desired from your affiliate marketing efforts? While your friend may be reaping many benefits from his/her affiliate marketing efforts just by joining an affiliate website, it is not necessary that you will have the same benefits too.
According to marketing gurus, internet marketing is not like the general offline marketing that follows the principle of “what you see is what you get”. As products and services sold through the internet are not felt by buyers, internet marketing has to follow a different path than regular offline marketing. Affiliate marketing is a proven technique to improve your internet marketing efforts but it also requires some extra effort from an internet marketer in order to succeed.
If you have noticed that you are not getting more or even equal output to what you should have got from the amount of time and money you have spent in your affiliate marketing efforts, you should consider yourself lucky. Many users keep on following their ongoing affiliate marketing efforts and keep pouring their money and time on their efforts without realizing that all their hard work is going in vain.
Even though figuring out the profits and losses in terms of the amount of money spend and the amount recovered in revenue is easy, evaluating the time spend in marketing efforts against the benefit affiliate marketing gave, proves to be a difficult process.
Affiliate marketing efforts are basically categorized into two parts namely, money and time. As already stated, the real worth of money spend can be calculated but worth of time is difficult to calculate. Affiliate marketing requires an equal amount of money as much it requires time, it is better that you calculate the time you are spending on your affiliate marketing efforts and evaluate them with the money earned in return.
Evaluating the real value of your time can be very beneficial as then you will have the exact knowledge of whether you will do a work yourself or outsource it to others who would do it for money.
Before you can measure the relationship of your time spend to the money earned, it is advised that you know the amount of money you can earn per day through your marketing efforts. If a marketer works a total of 7 hours a day and earns say, $700 for his marketing work, this means that every hour he/she spends while marketing would lead to $100 in his/her pocket.
So if you are writing an article for your affiliate marketing efforts, and take 30 minutes to complete an article, it should fetch you at least $50 in sale or it is not worthwhile to write an affiliate marketing article yourself.
In such cases, it is better to outsource your article writing work to other people who would do it at lower costs. Another option to spend this $50 in a wise way is to use it with PPC marketing that costs just 10 cent per click and would definitely lead to good results.
While you may have figured it out by now, it is very necessary that you put well calculated efforts in affiliate marketing to justify the returns from the revenue you earn.
Tommy Thomas is the webmaster of Make Money Using The Internet.org.Visit us for information covering a variety of pet topics.
